Akoirah by Augmont has launched its Bling Bang Sale from June 15 to July 19 2026, offering up to 40% off on laboratory-grown diamond jewellery across its retail stores.

IRASVA Fine Jewellery marked its seventh anniversary in June 2026, highlighting growth in omnichannel retail, e-commerce expansion, and the launch of its first laboratory-grown diamond collection.

Jos Alukkas launched the #ExchangeForTheNation campaign across India on May 27, 2026, promoting gold recycling and exchange amid calls to reduce dependence on imported gold and conserve foreign exchange reserves.

World Gold Council says India’s increase in gold import duty from 6% to 15% could reduce 2026 jewellery and investment demand by 50-60 tonnes amid weaker sentiment and higher unofficial inflows.

BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.

Jos Alukkas inaugurated a new jewellery showroom in Valliyur, Tamil Nadu, on May 2, 2026, strengthening its retail footprint in South India through a high-footfall, transit-linked location strategy.

Limelight Lab Grown Diamonds launched its first Gorakhpur store in April 2026, expanding Uttar Pradesh presence to seven stores, targeting rising demand for lab grown diamond jewellery in emerging markets.

Jos Alukkas rolls out Akshaya Tritiya offers across India from April 19–20, 2026, featuring booking schemes, discounts on making charges and diamonds, exchange benefits, and cashback to drive festive jewellery demand.

Jewellery retailers across India face rising dead inventory levels, with 30–40% unsold stock locking capital, driven by changing consumer preferences, rising gold prices, and slower movement of traditional designs.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

BlueStone-backed Ethera launches Akshaya Tritiya Edit on April 10, 2026, repositioning festive jewellery buying in India towards everyday wearability, amid evolving consumer preferences beyond traditional gold-led purchases.

Vummidi Bangaru Jewellers announced its ‘Auspicious Akshaya Tritiya’ campaign in Chennai from April 11–30, 2026, offering making charge discounts and promotional benefits to drive festive jewellery demand ahead of April 19.

Reva Diamonds by PNGS introduces up to 100% discount on making charges across Maharashtra from April 4–19, 2026, aiming to drive diamond purchases during Akshaya Tritiya amid evolving consumer demand trends.

Akoirah rolls out a diamond draw campaign from April 6–19, 2026 across Mumbai, Navi Mumbai and Pune, offering purchase-linked entries and 20% diamond discounts to drive festive footfall and engagement.